Artificial intelligence is finding a new home throughout UBS far beyond just developing quantitative trading strategies. "Its applicability depends on the desired use, end objective, and problem it is trying to address," Beatriz Martín Jiménez, investment bank COO and UK CEO at UBS, told Markets Media. "At UBS, we extensively use AI across the entire operating cycle." Advances in technologies, such as machine learning, have made it possible for the bank to reimagine services and process delivery in a holistic fashion, she added. "In the past, we may have focused on solving distinct problems for an immediate fix. While looking at the broader and more permanent solutions may be harder, it will set us up for long-term success."